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The Two Paths
LECTURE III - MODERN MANUFACTURE AND DESIGN
John Ruskin
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LECTURE III - MODERN MANUFACTURE AND DESIGN
       _A Lecture delivered at Bradford, March, 1859_.
       It is with a deep sense of necessity for your indulgence that I venture
       to address you to-night, or that I venture at any time to address the
       pupils of schools of design intended for the advancement of taste in
       special branches of manufacture. No person is able to give useful and
       definite help towards such special applications of art, unless he is
       entirely familiar with the conditions of labour and natures of material
       involved in the work; and indefinite help is little better than no help
       at all. Nay, the few remarks which I propose to lay before you this
       evening will, I fear, be rather suggestive of difficulties than helpful
       in conquering them: nevertheless, it may not be altogether
       unserviceable to define clearly for you (and this, at least, I am able
       to do) one or two of the more stern general obstacles which stand at
       present in the way of our success in design; and to warn you against
       exertion of effort in any vain or wasteful way, till these main
       obstacles are removed.
       The first of these is our not understanding the scope and dignity of
       Decorative design. With all our talk about it, the very meaning of the
       words "Decorative art" remains confused and undecided. I want, if
       possible, to settle this question for you to-night, and to show you
       that the principles on which you must work are likely to be false, in
       proportion as they are narrow; true, only as they are founded on a
       perception of the connection of all branches of art with each other.
       Observe, then, first--the only essential distinction between Decorative
       and other art is the being fitted for a fixed place; and in that place,
       related, either in subordination or command, to the effect of other
       pieces of art. And all the greatest art which the world has produced is
       thus fitted for a place, and subordinated to a purpose. There is no
       existing highest-order art but is decorative. The best sculpture yet
       produced has been the decoration of a temple front--the best painting,
       the decoration of a room. Raphael's best doing is merely the wall-
       colouring of a suite of apartments in the Vatican, and his cartoons
       were made for tapestries. Correggio's best doing is the decoration of
       two small church cupolas at Parma; Michael Angelo's of a ceiling in the
       Pope's private chapel; Tintoret's, of a ceiling and side wall belonging
       to a charitable society at Venice; while Titian and Veronese threw out
       their noblest thoughts, not even on the inside, but on the outside of
       the common brick and plaster walls of Venice.
       Get rid, then, at once of any idea of Decorative art being a degraded
       or a separate kind of art. Its nature or essence is simply its being
       fitted for a definite place; and, in that place, forming part of a
       great and harmonious whole, in companionship with other art; and so far
       from this being a degradation to it--so far from Decorative art being
       inferior to other art because it is fixed to a spot--on the whole it
       may be considered as rather a piece of degradation that it should be
       portable. Portable art--independent of all place--is for the most part
       ignoble art. Your little Dutch landscape, which you put over your
       sideboard to-day, and between the windows tomorrow, is a far more
       contemptible piece of work than the extents of field and forest with
       which Benozzo has made green and beautiful the once melancholy arcade
       of the Campo Santo at Pisa; and the wild boar of silver which you use
       for a seal, or lock into a velvet case, is little likely to be so noble
       a beast as the bronze boar who foams forth the fountain from under his
       tusks in the market-place of Florence. It is, indeed, possible that the
       portable picture or image may be first-rate of its kind, but it is not
       first-rate because it is portable; nor are Titian's frescoes less than
       first-rate because they are fixed; nay, very frequently the highest
       compliment you can pay to a cabinet picture is to say--"It is as grand
       as a fresco."
       Keeping, then, this fact fixed in our minds,--that all art _may_
       be decorative, and that the greatest art yet produced has been
       decorative,--we may proceed to distinguish the orders and dignities of
       decorative art, thus:--
       I. The first order of it is that which is meant for places where it
       cannot be disturbed or injured, and where it can be perfectly seen; and
       then the main parts of it should be, and have always been made, by the
       great masters, as perfect, and as full of nature as possible.
       You will every day hear it absurdly said that room decoration should be
       by flat patterns--by dead colours--by conventional monotonies, and I
       know not what. Now, just be assured of this--nobody ever yet used
       conventional art to decorate with, when he could do anything better,
       and knew that what he did would be safe. Nay, a great painter will
       always give you the natural art, safe or not. Correggio gets a
       commission to paint a room on the ground floor of a palace at Parma:
       any of our people--bred on our fine modern principles--would have
       covered it with a diaper, or with stripes or flourishes, or mosaic
       patterns. Not so Correggio: he paints a thick trellis of vine-leaves,
       with oval openings, and lovely children leaping through them into the
       room; and lovely children, depend upon it, are rather more desirable
       decorations than diaper, if you can do them--but they are not quite so
       easily done. In like manner Tintoret has to paint the whole end of the
       Council Hall at Venice. An orthodox decorator would have set himself to
       make the wall look like a wall--Tintoret thinks it would be rather
       better, if he can manage it, to make it look a little like Paradise;--
       stretches his canvas right over the wall, and his clouds right over his
       canvas; brings the light through his clouds--all blue and clear--zodiac
       beyond zodiac; rolls away the vaporous flood from under the feet of
       saints, leaving them at last in infinitudes of light--unorthodox in the
       last degree, but, on the whole, pleasant.
       And so in all other cases whatever, the greatest decorative art is
       wholly unconventional--downright, pure, good painting and sculpture,
       but always fitted for its place; and subordinated to the purpose it has
       to serve in that place.
       II. But if art is to be placed where it is liable to injury--to wear
       and tear; or to alteration of its form; as, for instance, on domestic
       utensils, and armour, and weapons, and dress; in which either the
       ornament will be worn out by the usage of the thing, or will be cast
       into altered shape by the play of its folds; then it is wrong to put
       beautiful and perfect art to such uses, and you want forms of inferior
       art, such as will be by their simplicity less liable to injury; or, by
       reason of their complexity and continuousness, may show to advantage,
       however distorted by the folds they are cast into.
       And thus arise the various forms of inferior decorative art, respecting
       which the general law is, that the lower the place and office of the
       thing, the less of natural or perfect form you should have in it; a
       zigzag or a chequer is thus a better, because a more consistent
       ornament for a cup or platter than a landscape or portrait is: hence
       the general definition of the true forms of conventional ornament is,
       that they consist in the bestowal of as much beauty on the object as
       shall be consistent with its Material, its Place, and its Office.
       Let us consider these three modes of consistency a little.
       (A.) Conventionalism by cause of inefficiency of material.
       If, for instance, we are required to represent a human figure with
       stone only, we cannot represent its colour; we reduce its colour to
       whiteness. That is not elevating the human body, but degrading it; only
       it would be a much greater degradation to give its colour falsely.
       Diminish beauty as much as you will, but do not misrepresent it. So
       again, when we are sculpturing a face, we can't carve its eyelashes.
       The face is none the better for wanting its eyelashes--it is injured by
       the want; but would be much more injured by a clumsy representation of
       them.
       Neither can we carve the hair. We must be content with the
       conventionalism of vile solid knots and lumps of marble, instead of the
       golden cloud that encompasses the fair human face with its waving
       mystery. The lumps of marble are not an elevated representation of
       hair--they are a degraded one; yet better than any attempt to imitate
       hair with the incapable material.
       In all cases in which such imitation is attempted, instant degradation
       to a still lower level is the result. For the effort to imitate shows
       that the workman has only a base and poor conception of the beauty of
       the reality--else he would know his task to be hopeless, and give it up
       at once; so that all endeavours to avoid conventionalism, when the
       material demands it, result from insensibility to truth, and are among
       the worst forms of vulgarity. Hence, in the greatest Greek statues, the
       hair is very slightly indicated--not because the sculptor disdained
       hair, but because he knew what it was too well to touch it insolently.
       I do not doubt but that the Greek painters drew hair exactly as Titian
       does. Modern attempts to produce finished pictures on glass result from
       the same base vulgarism. No man who knows what painting means, can
       endure a painted glass window which emulates painter's work. But he
       rejoices in a glowing mosaic of broken colour: for that is what the
       glass has the special gift and right of producing. [Footnote: See
       Appendix II., Sir Joshua Reynolds's disappointment.]
       (B.) Conventionalism by cause of inferiority of place.
       When work is to be seen at a great distance, or in dark places, or in
       some other imperfect way, it constantly becomes necessary to treat it
       coarsely or severely, in order to make it effective. The statues on
       cathedral fronts, in good times of design, are variously treated
       according to their distances: no fine execution is put into the
       features of the Madonna who rules the group of figures above the south
       transept of Rouen at 150 feet above the ground; but in base modern
       work, as Milan Cathedral, the sculpture is finished without any
       reference to distance; and the merit of every statue is supposed to
       consist in the visitor's being obliged to ascend three hundred steps
       before he can see it.
       (C.) Conventionalism by cause of inferiority of office.
       When one piece of ornament is to be subordinated to another (as the
       moulding is to the sculpture it encloses, or the fringe of a drapery to
       the statue it veils), this inferior ornament needs to be degraded in
       order to mark its lower office; and this is best done by refusing, more
       or less, the introduction of natural form. The less of nature it
       contains, the more degraded is the ornament, and the fitter for a
       humble place; but, however far a great workman may go in refusing the
       higher organisms of nature, he always takes care to retain the
       magnificence of natural lines; that is to say, of the infinite curves,
       such as I have analyzed in the fourth volume of "Modern Painters." His
       copyists, fancying that they can follow him without nature, miss
       precisely the essence of all the work; so that even the simplest piece
       of Greek conventional ornament loses the whole of its value in any
       modern imitation of it, the finer curves being always missed. Perhaps
       one of the dullest and least justifiable mistakes which have yet been
       made about my writing, is the supposition that I have attacked or
       despised Greek work. I have attacked Palladian work, and modern
       imitation of Greek work. Of Greek work itself I have never spoken but
       with a reverence quite infinite: I name Phidias always in exactly the
       same tone with which I speak of Michael Angelo, Titian, and Dante. My
       first statement of this faith, now thirteen years ago, was surely clear
       enough. "We shall see by this light three colossal images standing up
       side by side, looming in their great rest of spirituality above the
       whole world horizon. Phidias, Michael Angelo, and Dante,--from these we
       may go down step by step among the mighty men of every age, securely
       and certainly observant of diminished lustre in every appearance of
       restlessness and effort, until the last trace of inspiration vanishes
       in the tottering affectation or tortured insanities of modern times."
       ("Modern Painters," vol. ii., p. 253.) This was surely plain speaking
       enough, and from that day to this my effort has been not less
       continually to make the heart of Greek work known than the heart of
       Gothic: namely, the nobleness of conception of form derived from
       perpetual study of the figure; and my complaint of the modern architect
       has been not that he followed the Greeks, but that he denied the first
       laws of life in theirs as in all other art.
       The fact is, that all good subordinate forms of ornamentation ever yet
       existent in the world have been invented, and others as beautiful can
       only be invented, by men primarily exercised in drawing or carving the
       human figure. I will not repeat here what I have already twice insisted
       upon, to the students of London and Manchester, respecting the
       degradation of temper and intellect which follows the pursuit of art
       without reference to natural form, as among the Asiatics: here, I will
       only trespass on your patience so far as to mark the inseparable
       connection between figure-drawing and good ornamental work, in the
       great European schools, and all that are connected with them.
       Tell me, then, first of all, what ornamental work is usually put before
       our students as the type of decorative perfection? Raphael's
       arabesques; are they not? Well, Raphael knew a little about the figure,
       I suppose, before he drew them. I do not say that I like those
       arabesques; but there are certain qualities in them which are
       inimitable by modern designers; and those qualities are just the fruit
       of the master's figure study. What is given the student as next to
       Raphael's work? Cinquecento ornament generally. Well, cinquecento
       generally, with its birds, and cherubs, and wreathed foliage, and
       clustered fruit, was the amusement of men who habitually and easily
       carved the figure, or painted it. All the truly fine specimens of it
       have figures or animals as main parts of the design.
       "Nay, but," some anciently or mediaevally minded person will exclaim,
       "we don't want to study cinquecento. We want severer, purer
       conventionalism." What will you have? Egyptian ornament? Why, the whole
       mass of it is made up of multitudinous human figures in every kind of
       action--and magnificent action; their kings drawing their bows in their
       chariots, their sheaves of arrows rattling at their shoulders; the
       slain falling under them as before a pestilence; their captors driven
       before them in astonied troops; and do you expect to imitate Egyptian
       ornament without knowing how to draw the human figure? Nay, but you
       will take Christian ornament--purest mediaeval Christian--thirteenth
       century! Yes: and do you suppose you will find the Christian less
       human? The least natural and most purely conventional ornament of the
       Gothic schools is that of their painted glass; and do you suppose
       painted glass, in the fine times, was ever wrought without figures? We
       have got into the way, among our other modern wretchednesses, of trying
       to make windows of leaf diapers, and of strips of twisted red and
       yellow bands, looking like the patterns of currant jelly on the top of
       Christmas cakes; but every casement of old glass contained a saint's
       history. The windows of Bourges, Chartres, or Rouen have ten, fifteen,
       or twenty medallions in each, and each medallion contains two figures
       at least, often six or seven, representing every event of interest in
       the history of the saint whose life is in question. Nay, but, you say
       those figures are rude and quaint, and ought not to be imitated. Why,
       so is the leafage rude and quaint, yet you imitate that. The coloured
       border pattern of geranium or ivy leaf is not one whit better drawn, or
       more like geraniums and ivy, than the figures are like figures; but you
       call the geranium leaf idealized--why don't you call the figures so?
       The fact is, neither are idealized, but both are conventionalized on
       the same principles, and in the same way; and if you want to learn how
       to treat the leafage, the only way is to learn first how to treat the
       figure. And you may soon test your powers in this respect. Those old
       workmen were not afraid of the most familiar subjects. The windows of
       Chartres were presented by the trades of the town, and at the bottom of
       each window is a representation of the proceedings of the tradesmen at
       the business which enabled them to pay for the window. There are smiths
       at the forge, curriers at their hides, tanners looking into their pits,
       mercers selling goods over the counter--all made into beautiful
       medallions. Therefore, whenever you want to know whether you have got
       any real power of composition or adaptation in ornament, don't be
       content with sticking leaves together by the ends,--anybody can do
       that; but try to conventionalize a butcher's or a greengrocer's, with
       Saturday night customers buying cabbage and beef. That will tell you if
       you can design or not.
       I can fancy your losing patience with me altogether just now. "We asked
       this fellow down to tell our workmen how to make shawls, and he is only
       trying to teach them how to caricature." But have a little patience
       with me, and examine, after I have done, a little for yourselves into
       the history of ornamental art, and you will discover why I do this. You
       will discover, I repeat, that all great ornamental art whatever is
       founded on the effort of the workman to draw the figure, and, in the
       best schools, to draw all that he saw about him in living nature. The
       best art of pottery is acknowledged to be that of Greece, and all the
       power of design exhibited in it, down to the merest zigzag, arises
       primarily from the workman having been forced to outline nymphs and
       knights; from those helmed and draped figures he holds his power. Of
       Egyptian ornament I have just spoken. You have everything given there
       that the workman saw; people of his nation employed in hunting,
       fighting, fishing, visiting, making love, building, cooking--everything
       they did is drawn, magnificently or familiarly, as was needed. In
       Byzantine ornament, saints, or animals which are types of various
       spiritual power, are the main subjects; and from the church down to the
       piece of enamelled metal, figure,--figure,--figure, always principal.
       In Norman and Gothic work you have, with all their quiet saints, also
       other much disquieted persons, hunting, feasting, fighting, and so on;
       or whole hordes of animals racing after each other. In the Bayeux
       tapestry, Queen Matilda gave, as well as she could,--in many respects
       graphically enough,--the whole history of the conquest of England.
       Thence, as you increase in power of art, you have more and more
       finished figures, up to the solemn sculptures of Wells Cathedral, or
       the cherubic enrichments of the Venetian Madonna dei Miracoli.
       Therefore, I will tell you fearlessly, for I know it is true, you must
       raise your workman up to life, or you will never get from him one line
       of well-imagined conventionalism. We have at present no good ornamental
       design. We can't have it yet, and we must be patient if we want to have
       it. Do not hope to feel the effect of your schools at once, but raise
       the men as high as you can, and then let them stoop as low as you need;
       no great man ever minds stooping. Encourage the students, in sketching
       accurately and continually from nature anything that comes in their
       way--still life, flowers, animals; but, above all, figures; and so far
       as you allow of any difference between an artist's training and theirs,
       let it be, not in what they draw, but in the degree of conventionalism
       you require in the sketch.
       For my own part, I should always endeavour to give thorough artistical
       training first; but I am not certain (the experiment being yet untried)
       what results may be obtained by a truly intelligent practice of
       conventional drawing, such as that of the Egyptians, Greeks, or
       thirteenth century French, which consists in the utmost possible
       rendering of natural form by the fewest possible lines. The animal and
       bird drawing of the Egyptians is, in their fine age, quite magnificent
       under its conditions; magnificent in two ways--first, in keenest
       perception of the main forms and facts in the creature; and, secondly,
       in the grandeur of line by which their forms are abstracted and
       insisted on, making every asp, ibis, and vulture a sublime spectre of
       asp or ibis or vulture power. The way for students to get some of this
       gift again (_some_ only, for I believe the fulness of the gift
       itself to be connected with vital superstition, and with resulting
       intensity of reverence; people were likely to know something about
       hawks and ibises, when to kill one was to be irrevocably judged to
       death) is never to pass a day without drawing some animal from the
       life, allowing themselves the fewest possible lines and colours to do
       it with, but resolving that whatever is characteristic of the animal
       shall in some way or other be shown. [Footnote: Plate 75 in Vol. V. of
       Wilkinson's "Ancient Egypt" will give the student an idea of how to set
       to work.] I repeat, it cannot yet be judged what results might be
       obtained by a nobly practised conventionalism of this kind; but,
       however that may be, the first fact,--the necessity of animal and
       figure drawing, is absolutely certain, and no person who shrinks from
       it will ever become a great designer.
       One great good arises even from the first step in figure drawing, that
       it gets the student quit at once of the notion of formal symmetry. If
       you learn only to draw a leaf well, you are taught in some of our
       schools to turn it the other way, opposite to itself; and the two
       leaves set opposite ways are called "a design:" and thus it is supposed
       possible to produce ornamentation, though you have no more brains than
       a looking-glass or a kaleidoscope has. But if you once learn to draw
       the human figure, you will find that knocking two men's heads together
       does not necessarily constitute a good design; nay, that it makes a
       very bad design, or no design at all; and you will see at once that to
       arrange a group of two or more figures, you must, though perhaps it may
       be desirable to balance, or oppose them, at the same time vary their
       attitudes, and make one, not the reverse of the other, but the
       companion of the other.
       I had a somewhat amusing discussion on this subject with a friend, only
       the other day; and one of his retorts upon me was so neatly put, and
       expresses so completely all that can either be said or shown on the
       opposite side, that it is well worth while giving it you exactly in the
       form it was sent to me. My friend had been maintaining that the essence
       of ornament consisted in three things:--contrast, series, and symmetry.
       I replied (by letter) that "none of them, nor all of them together,
       would produce ornament. Here"--(making a ragged blot with the back of
       my pen on the paper)--"you have contrast; but it isn't ornament: here,
       1, 2, 3, 4, 5, 6,"--(writing the numerals)--"You have series; but it
       isn't ornament: and here,"--(sketching a rough but symmetrical "stick-
       figure" sketch of a human body at the side)--"you have symmetry; but it
       isn't ornament."
       My friend replied:--
       "Your materials were not ornament, because you did not apply them. I
       send them to you back, made up into a choice sporting neckerchief:"
       [Illustration: Sketch of a square of cloth decorated with a diagonal
       grid pattern of stick-figure human forms, with repeated and reflected
       ink-blot shapes at the corners and the digits 1 through 6 arranged into
       simple symmetrical shapes and repeated around the border.]
       Symmetrical figure Unit of diaper.
       Contrast Corner ornaments.
       Series Border ornaments.
       "Each figure is converted into a harmony by being revolved on its two
       axes, the whole opposed in contrasting series."
       My answer was--or rather was to the effect (for I must expand it a
       little, here)--that his words, "because you did not apply them,"
       contained the gist of the whole matter;--that the application of them,
       or any other things, was precisely the essence of design; the non-
       application, or wrong application, the negation of design: that his use
       of the poor materials was in this case admirable; and that if he could
       explain to me, in clear words, the principles on which he had so used
       them, he would be doing a very great service to all students of art.
       "Tell me, therefore (I asked), these main points:
       "1. How did you determine the number of figures you would put into the
       neckerchief? Had there been more, it would have been mean and
       ineffective,--a pepper-and-salt sprinkling of figures. Had there been
       fewer, it would have been monstrous. How did you fix the number?
       "2. How did you determine the breadth of the border and relative size
       of the numerals?
       "3. Why are there two lines outside of the border, and one only inside?
       Why are there no more lines? Why not three and two, or three and five?
       Why lines at all to separate the barbarous figures; and why, if lines
       at all, not double or treble instead of single?
       "4. Why did you put the double blots at the corners? Why not at the
       angles of the chequers,--or in the middle of the border?
       "It is precisely your knowing why _not_ to do these things, and
       why to do just what you have done, which constituted your power of
       design; and like all the people I have ever known who had that power,
       you are entirely unconscious of the essential laws by which you work,
       and confuse other people by telling them that the design depends on
       symmetry and series, when, in fact, it depends entirely on your own
       sense and judgment."
       This was the substance of my last answer--to which (as I knew
       beforehand would be the case) I got no reply; but it still remains to
       be observed that with all the skill and taste (especially involving the
       architect's great trust, harmony of proportion), which my friend could
       bring to bear on the materials given him, the result is still only--a
       sporting neckerchief--that is to say, the materials addressed, first,
       to recklessness, in the shape of a mere blot; then to computativeness
       in a series of figures; and then to absurdity and ignorance, in the
       shape of an ill-drawn caricature--such materials, however treated, can
       only work up into what will please reckless, computative, and vulgar
       persons,--that is to say, into a sporting neckerchief. The difference
       between this piece of ornamentation and Correggio's painting at Parma
       lies simply and wholly in the additions (somewhat large ones), of truth
       and of tenderness: in the drawing being lovely as well as symmetrical--
       and representative of realities as well as agreeably disposed. And
       truth, tenderness, and inventive application or disposition are indeed
       the roots of ornament--not contrast, nor symmetry.
       It ought yet farther to be observed, that _the nobler the materials,
       the less their symmetry is endurable_. In the present case, the
       sense of fitness and order, produced by the repetition of the figures,
       neutralizes, in some degree, their reckless vulgarity; and is wholly,
       therefore, beneficent to them. But draw the figures better, and their
       repetition will become painful. You may harmlessly balance a mere
       geometrical form, and oppose one quatrefoil or cusp by another exactly
       like it. But put two Apollo Belvideres back to back, and you will not
       think the symmetry improves them. _Whenever the materials of ornament
       are noble, they must be various_; and repetition of parts is either
       the sign of utterly bad, hopeless, and base work; or of the intended
       degradation of the parts in which such repetition is allowed, in order
       to foil others more noble.
       Such, then, are a few of the great principles, by the enforcement of
       which you may hope to promote the success of the modern student of
       design; but remember, none of these principles will be useful at all,
       unless you understand them to be, in one profound and stern sense,
       useless. [Footnote: I shall endeavour for the future to put my self-
       contradictions in short sentences and direct terms, in order to save
       sagacious persons the trouble of looking for them.]
       That is to say, unless you feel that neither you nor I, nor any one,
       can, in the great ultimate sense, teach anybody how to make a good
       design.
       If designing _could_ be taught, all the world would learn: as all
       the world reads--or calculates. But designing is not to be spelled, nor
       summed. My men continually come to me, in my drawing class in London,
       thinking I am to teach them what is instantly to enable them to gain
       their bread. "Please, sir, show us how to design." "Make designers of
       us." And you, I doubt not, partly expect me to tell you to-night how to
       make designers of your Bradford youths. Alas! I could as soon tell you
       how to make or manufacture an ear of wheat, as to make a good artist of
       any kind. I can analyze the wheat very learnedly for you--tell you
       there is starch in it, and carbon, and silex. I can give you starch,
       and charcoal, and flint; but you are as far from your ear of wheat as
       you were before. All that can possibly be done for any one who wants
       ears of wheat is to show them where to find grains of wheat, and how to
       sow them, and then, with patience, in Heaven's time, the ears will
       come--or will perhaps come--ground and weather permitting. So in this
       matter of making artists--first you must find your artist in the grain;
       then you must plant him; fence and weed the field about him; and with
       patience, ground and weather permitting, you may get an artist out of
       him--not otherwise. And what I have to speak to you about, tonight, is
       mainly the ground and the weather, it being the first and quite most
       material question in this matter, whether the ground and weather of
       Bradford, or the ground and weather of England in general,--suit wheat.
       And observe in the outset, it is not so much what the present
       circumstances of England are, as what we wish to make them, that we
       have to consider. If you will tell me what you ultimately intend
       Bradford to be, perhaps I can tell you what Bradford can ultimately
       produce. But you must have your minds clearly made up, and be distinct
       in telling me what you do want. At present I don't know what you are
       aiming at, and possibly on consideration you may feel some doubt
       whether you know yourselves. As matters stand, all over England, as
       soon as one mill is at work, occupying two hundred hands, we try, by
       means of it, to set another mill at work, occupying four hundred. That
       is all simple and comprehensive enough--but what is it to come to? How
       many mills do we want? or do we indeed want no end of mills? Let us
       entirely understand each other on this point before we go any farther.
       Last week, I drove from Rochdale to Bolton Abbey; quietly, in order to
       see the country, and certainly it was well worth while. I never went
       over a more interesting twenty miles than those between Rochdale and
       Burnley. Naturally, the valley has been one of the most beautiful in
       the Lancashire hills; one of the far away solitudes, full of old
       shepherd ways of life. At this time there are not,--I speak
       deliberately, and I believe quite literally,--there are not, I think,
       more than a thousand yards of road to be traversed anywhere, without
       passing a furnace or mill.
       Now, is that the kind of thing you want to come to everywhere? Because,
       if it be, and you tell me so distinctly, I think I can make several
       suggestions to-night, and could make more if you give me time, which
       would materially advance your object. The extent of our operations at
       present is more or less limited by the extent of coal and ironstone,
       but we have not yet learned to make proper use of our clay. Over the
       greater part of England, south of the manufacturing districts, there
       are magnificent beds of various kinds of useful clay; and I believe
       that it would not be difficult to point out modes of employing it which
       might enable us to turn nearly the whole of the south of England into a
       brickfield, as we have already turned nearly the whole of the north
       into a coal-pit. I say "nearly" the whole, because, as you are
       doubtless aware, there are considerable districts in the south composed
       of chalk renowned up to the present time for their downs and mutton.
       But, I think, by examining carefully into the conceivable uses of
       chalk, we might discover a quite feasible probability of turning all
       the chalk districts into a limekiln, as we turn the clay districts into
       a brickfield. There would then remain nothing but the mountain
       districts to be dealt with; but, as we have not yet ascertained all the
       uses of clay and chalk, still less have we ascertained those of stone;
       and I think, by draining the useless inlets of the Cumberland, Welsh,
       and Scotch lakes, and turning them, with their rivers, into navigable
       reservoirs and canals, there would be no difficulty in working the
       whole of our mountain districts as a gigantic quarry of slate and
       granite, from which all the rest of the world might be supplied with
       roofing and building stone.
       Is this, then, what you want? You are going straight at it at present;
       and I have only to ask under what limitations I am to conceive or
       describe your final success? Or shall there be no limitations? There
       are none to your powers; every day puts new machinery at your disposal,
       and increases, with your capital, the vastness of your undertakings.
       The changes in the state of this country are now so rapid, that it
       would be wholly absurd to endeavour to lay down laws of art education
       for it under its present aspect and circumstances; and therefore I must
       necessarily ask, how much of it do you seriously intend within the next
       fifty years to be coal-pit, brickfield, or quarry? For the sake of
       distinctness of conclusion, I will suppose your success absolute: that
       from shore to shore the whole of the island is to be set as thick with
       chimneys as the masts stand in the docks of Liverpool: and there shall
       be no meadows in it; no trees; no gardens; only a little corn grown
       upon the housetops, reaped and threshed by steam: that you do not leave
       even room for roads, but travel either over the roofs of your mills, on
       viaducts; or under their floors, in tunnels: that, the smoke having
       rendered the light of the sun unserviceable, you work always by the
       light of your own gas: that no acre of English ground shall be without
       its shaft and its engine; and therefore, no spot of English ground
       left, on which it shall be possible to stand, without a definite and
       calculable chance of being blown off it, at any moment, into small
       pieces.
       Under these circumstances, (if this is to be the future of England,) no
       designing or any other development of beautiful art will be possible.
       Do not vex your minds, nor waste your money with any thought or effort
       in the matter. Beautiful art can only be produced by people who have
       beautiful things about them, and leisure to look at them; and unless
       you provide some elements of beauty for your workmen to be surrounded
       by, you will find that no elements of beauty can be invented by them.
       I was struck forcibly by the bearing of this great fact upon our modern
       efforts at ornamentation in an afternoon walk, last week, in the
       suburbs of one of our large manufacturing towns. I was thinking of the
       difference in the effect upon the designer's mind, between the scene
       which I then came upon, and the scene which would have presented itself
       to the eyes of any designer of the middle ages, when he left his
       workshop. Just outside the town I came upon an old English cottage, or
       mansion, I hardly know which to call it, set close under the hill, and
       beside the river, perhaps built somewhere in the Charles's time, with
       mullioned windows and a low arched porch; round which, in the little
       triangular garden, one can imagine the family as they used to sit in
       old summer times, the ripple of the river heard faintly through the
       sweetbrier hedge, and the sheep on the far-off wolds shining in the
       evening sunlight. There, uninhabited for many and many a year, it had
       been left in unregarded havoc of ruin; the garden-gate still swung
       loose to its latch; the garden, blighted utterly into a field of ashes,
       not even a weed taking root there; the roof torn into shapeless rents;
       the shutters hanging about the windows in rags of rotten wood; before
       its gate, the stream which had gladdened it now soaking slowly by,
       black as ebony, and thick with curdling scum; the bank above it trodden
       into unctuous, sooty slime: far in front of it, between it and the old
       hills, the furnaces of the city foaming forth perpetual plague of
       sulphurous darkness; the volumes of their storm clouds coiling low over
       a waste of grassless fields, fenced from each other, not by hedges, but
       by slabs of square stone, like gravestones, riveted together with iron.
       That was your scene for the designer's contemplation in his afternoon
       walk at Rochdale. Now fancy what was the scene which presented itself,
       in his afternoon walk, to a designer of the Gothic school of Pisa--Nino
       Pisano, or any of his men.
       On each side of a bright river he saw rise a line of brighter palaces,
       arched and pillared, and inlaid with deep red porphyry, and with
       serpentine; along the quays before their gates were riding troops of
       knights, noble in face and form, dazzling in crest and shield; horse
       and man one labyrinth of quaint colour and gleaming light--the purple,
       and silver, and scarlet fringes flowing over the strong limbs and
       clashing mail, like sea-waves over rocks at sunset. Opening on each
       side from the river were gardens, courts, and cloisters; long
       successions of white pillars among wreaths of vine; leaping of
       fountains through buds of pomegranate and orange: and still along the
       garden-paths, and under and through the crimson of the pomegranate
       shadows, moving slowly, groups of the fairest women that Italy ever
       saw--fairest, because purest and thoughtfullest; trained in all high
       knowledge, as in all courteous art--in dance, in song, in sweet wit, in
       lofty learning, in loftier courage, in loftiest love--able alike to
       cheer, to enchant, or save, the souls of men. Above all this scenery of
       perfect human life, rose dome and bell-tower, burning with white
       alabaster and gold; beyond dome and bell-tower the slopes of mighty
       hills, hoary with olive; far in the north, above a purple sea of peaks
       of solemn Apennine, the clear, sharp-cloven Carrara mountains sent up
       their steadfast flames of marble summit into amber sky; the great sea
       itself, scorching with expanse of light, stretching from their feet to
       the Gorgonian isles; and over all these, ever present, near or far--
       seen through the leaves of vine, or imaged with all its march of clouds
       in the Arno's stream, or set with its depth of blue close against the
       golden hair and burning cheek of lady and knight,--that untroubled and
       sacred sky, which was to all men, in those days of innocent faith,
       indeed the unquestioned abode of spirits, as the earth was of men; and
       which opened straight through its gates of cloud and veils of dew into
       the awfulness of the eternal world;--a heaven in which every cloud that
       passed was literally the chariot of an angel, and every ray of its
       Evening and Morning streamed from the throne of God.
       What think you of that for a school of design?
       I do not bring this contrast before you as a ground of hopelessness in
       our task; neither do I look for any possible renovation of the Republic
       of Pisa, at Bradford, in the nineteenth century; but I put it before
       you in order that you may be aware precisely of the kind of difficulty
       you have to meet, and may then consider with yourselves how far you can
       meet it. To men surrounded by the depressing and monotonous
       circumstances of English manufacturing life, depend upon it, design is
       simply impossible. This is the most distinct of all the experiences I
       have had in dealing with the modern workman. He is intelligent and
       ingenious in the highest degree--subtle in touch and keen in sight: but
       he is, generally speaking, wholly destitute of designing power. And if
       you want to give him the power, you must give him the materials, and
       put him in the circumstances for it. Design is not the offspring of
       idle fancy: it is the studied result of accumulative observation and
       delightful habit. Without observation and experience, no design--
       without peace and pleasurableness in occupation, no design--and all the
       lecturings, and teachings, and prizes, and principles of art, in the
       world, are of no use, so long as you don't surround your men with happy
       influences and beautiful things. It is impossible for them to have
       right ideas about colour, unless they see the lovely colours of nature
       unspoiled; impossible for them to supply beautiful incident and action
       in their ornament, unless they see beautiful incident and action in the
       world about them. Inform their minds, refine their habits, and you form
       and refine their designs; but keep them illiterate, uncomfortable, and
       in the midst of unbeautiful things, and whatever they do will still be
       spurious, vulgar, and valueless.
       I repeat, that I do not ask you nor wish you to build a new Pisa for
       them. We don't want either the life or the decorations of the
       thirteenth century back again; and the circumstances with which you
       must surround your workmen are those simply of happy modern English
       life, because the designs you have now to ask for from your workmen are
       such as will make modern English life beautiful. All that gorgeousness
       of the middle ages, beautiful as it sounds in description, noble as in
       many respects it was in reality, had, nevertheless, for foundation and
       for end, nothing but the pride of life--the pride of the so-called
       superior classes; a pride which supported itself by violence and
       robbery, and led in the end to the destruction both of the arts
       themselves and the States in which they nourished.
       The great lesson of history is, that all the fine arts hitherto--having
       been supported by the selfish power of the noblesse, and never having
       extended their range to the comfort or the relief of the mass of the
       people--the arts, I say, thus practised, and thus matured, have only
       accelerated the ruin of the States they adorned; and at the moment
       when, in any kingdom, you point to the triumphs of its greatest
       artists, you point also to the determined hour of the kingdom's
       decline. The names of great painters are like passing bells: in the
       name of Velasquez, you hear sounded the fall of Spain; in the name of
       Titian, that of Venice; in the name of Leonardo, that of Milan; in the
       name of Raphael, that of Rome. And there is profound justice in this;
       for in proportion to the nobleness of the power is the guilt of its use
       for purposes vain or vile; and hitherto the greater the art, the more
       surely has it been used, and used solely, for the decoration of pride,
       [Footnote: Whether religious or profane pride,--chapel or banqueting
       room,--is no matter.] or the provoking of sensuality. Another course
       lies open to us. We may abandon the hope--or if you like the words
       better--we may disdain the temptation, of the pomp and grace of Italy
       in her youth. For us there can be no more the throne of marble--for us
       no more the vault of gold--but for us there is the loftier and lovelier
       privilege of bringing the power and charm of art within the reach of
       the humble and the poor; and as the magnificence of past ages failed by
       its narrowness and its pride, ours may prevail and continue, by its
       universality and its lowliness.
       And thus, between the picture of too laborious England, which we
       imagined as future, and the picture of too luxurious Italy, which we
       remember in the past, there may exist--there will exist, if we do our
       duty--an intermediate condition, neither oppressed by labour nor wasted
       in vanity--the condition of a peaceful and thoughtful temperance in
       aims, and acts, and arts.
       We are about to enter upon a period of our world's history in which
       domestic life, aided by the arts of peace, will slowly, but at last
       entirely, supersede public life and the arts of war. For our own
       England, she will not, I believe, be blasted throughout with furnaces;
       nor will she be encumbered with palaces. I trust she will keep her
       green fields, her cottages, and her homes of middle life; but these
       ought to be, and I trust will be enriched with a useful, truthful,
       substantial form of art. We want now no more feasts of the gods, nor
       martyrdoms of the saints; we have no need of sensuality, no place for
       superstition, or for costly insolence. Let us have learned and faithful
       historical painting--touching and thoughtful representations of human
       nature, in dramatic painting; poetical and familiar renderings of
       natural objects and of landscape; and rational, deeply-felt
       realizations of the events which are the subjects of our religious
       faith. And let these things we want, as far as possible, be scattered
       abroad and made accessible to all men.
       So also, in manufacture: we require work substantial rather than rich
       in make; and refined, rather than splendid in design. Your stuffs need
       not be such as would catch the eye of a duchess; but they should be
       such as may at once serve the need, and refine the taste, of a
       cottager. The prevailing error in English dress, especially among the
       lower orders, is a tendency to flimsiness and gaudiness, arising mainly
       from the awkward imitation of their superiors. [Footnote: If their
       superiors would give them simplicity and economy to imitate, it would,
       in the issue, be well for themselves, as well as for those whom they
       guide. The typhoid fever of passion for dress, and all other display,
       which has struck the upper classes of Europe at this time, is one of
       the most dangerous political elements we have to deal with. Its
       wickedness I have shown elsewhere (Polit. Economy of Art, p. 62, _et
       seq._); but its wickedness is, in the minds of most persons, a
       matter of no importance. I wish I had time also to show them its
       danger. I cannot enter here into political investigation; but this is a
       certain fact, that the wasteful and vain expenses at present indulged
       in by the upper classes are hastening the advance of republicanism more
       than any other element of modern change. No agitators, no clubs, no
       epidemical errors, ever were, or will be, fatal to social order in any
       nation. Nothing but the guilt of the upper classes, wanton,
       accumulated, reckless, and merciless, ever overthrows them Of such
       guilt they have now much to answer for--let them look to it in time.]
       It should be one of the first objects of all manufacturers to produce
       stuffs not only beautiful and quaint in design, but also adapted for
       every-day service, and decorous in humble and secluded life. And you
       must remember always that your business, as manufacturers, is to form
       the market, as much as to supply it. If, in shortsighted and reckless
       eagerness for wealth, you catch at every humour of the populace as it
       shapes itself into momentary demand--if, in jealous rivalry with
       neighbouring States, or with other producers, you try to attract
       attention by singularities, novelties, and gaudinesses--to make every
       design an advertisement, and pilfer every idea of a successful
       neighbour's, that you may insidiously imitate it, or pompously eclipse
       --no good design will ever be possible to you, or perceived by you. You
       may, by accident, snatch the market; or, by energy, command it; you may
       obtain the confidence of the public, and cause the ruin of opponent
       houses; or you may, with equal justice of fortune, be ruined by them.
       But whatever happens to you, this, at least, is certain, that the whole
       of your life will have been spent in corrupting public taste and
       encouraging public extravagance. Every preference you have won by
       gaudiness must have been based on the purchaser's vanity; every demand
       you have created by novelty has fostered in the consumer a habit of
       discontent; and when you retire into inactive life, you may, as a
       subject of consolation for your declining years, reflect that precisely
       according to the extent of your past operations, your life has been
       successful in retarding the arts,--tarnishing the virtues, and
       confusing the manners of your country.
       But, on the other hand, if you resolve from the first that, so far as
       you can ascertain or discern what is best, you will produce what is
       best, on an intelligent consideration of the probable tendencies and
       possible tastes of the people whom you supply, you may literally become
       more influential for all kinds of good than many lecturers on art, or
       many treatise-writers on morality. Considering the materials dealt
       with, and the crude state of art knowledge at the time, I do not know
       that any more wide or effective influence in public taste was ever
       exercised than that of the Staffordshire manufacture of pottery under
       William Wedgwood, and it only rests with the manufacturer in every
       other business to determine whether he will, in like manner, make his
       wares educational instruments, or mere drugs of the market. You all
       should, be, in a certain sense, authors: you must, indeed, first catch
       the public eye, as an author must the public ear; but once gain your
       audience, or observance, and as it is in the writer's power
       thenceforward to publish what will educate as it amuses--so it is in
       yours to publish what will educate as it adorns. Nor is this surely a
       subject of poor ambition. I hear it said continually that men are too
       ambitious: alas! to me, it seems they are never enough ambitious. How
       many are content to be merely the thriving merchants of a state, when
       they might be its guides, counsellors, and rulers--wielding powers of
       subtle but gigantic beneficence, in restraining its follies while they
       supplied its wants. Let such duty, such ambition, be once accepted in
       their fulness, and the best glory of European art and of European
       manufacture may yet be to come. The paintings of Raphael and of
       Buonaroti gave force to the falsehoods of superstition, and majesty to
       the imaginations of sin; but the arts of England may have, for their
       task, to inform the soul with truth, and touch the heart with
       compassion. The steel of Toledo and the silk of Genoa did but give
       strength to oppression and lustre to pride: let it be for the furnace
       and for the loom of England, as they have already richly earned, still
       more abundantly to bestow, comfort on the indigent, civilization on the
       rude, and to dispense, through the peaceful homes of nations, the grace
       and the preciousness of simple adornment, and useful possession.
       Content of LECTURE III - MODERN MANUFACTURE AND DESIGN [John Ruskin's essay: The Two Paths]
       _