The man in the street would not have known it, but a great crisis was imminent in New York journalism.
Everything seemed much as usual in the city. The cars ran blithely on Broadway. Newsboys shouted "Wux-try!" into the ears of nervous pedestrians with their usual Caruso-like vim. Society passed up and down Fifth Avenue in its automobiles, and was there a furrow of anxiety upon Society's brow? None. At a thousand street corners a thousand policemen preserved their air of massive superiority to the things of this world. Not one of them showed the least sign of perturbation. Nevertheless, the crisis was at hand. Mr. J. Fillken Wilberfloss, editor-in-chief of Cosy Moments, was about to leave his post and start on a ten weeks' holiday.
In New York one may find every class of paper which the imagination can conceive. Every grade of society is catered for. If an Esquimau came to New York, the first thing he would find on the bookstalls in all probability would be the Blubber Magazine, or some similar production written by Esquimaux for Esquimaux. Everybody reads in New York, and reads all the time. The New Yorker peruses his favourite paper while he is being jammed into a crowded compartment on the subway or leaping like an antelope into a moving Street car.
There was thus a public for Cosy Moments. Cosy Moments, as its name (an inspiration of Mr. Wilberfloss's own) is designed to imply, is a journal for the home. It is the sort of paper which the father of the family is expected to take home with him from his office and read aloud to the chicks before bed-time. It was founded by its proprietor, Mr. Benjamin White, as an antidote to yellow journalism. One is forced to admit that up to the present yellow journalism seems to be competing against it with a certain measure of success. Headlines are still of as generous a size as heretofore, and there is no tendency on the part of editors to scamp the details of the last murder-case.
Nevertheless, Cosy Moments thrives. It has its public.
Its contents are mildly interesting, if you like that sort of thing. There is a "Moments in the Nursery" page, conducted by Luella Granville Waterman, to which parents are invited to contribute the bright speeches of their offspring, and which bristles with little stories about the nursery canary, by Jane (aged six), and other works of rising young authors. There is a "Moments of Meditation" page, conducted by the Reverend Edwin T. Philpotts; a "Moments Among the Masters" page, consisting of assorted chunks looted from the literature of the past, when foreheads were bulgy and thoughts profound, by Mr. Wilberfloss himself; one or two other pages; a short story; answers to correspondents on domestic matters; and a "Moments of Mirth" page, conducted by an alleged humorist of the name of B. Henderson Asher, which is about the most painful production ever served up to a confiding public.
The guiding spirit of Cosy Moments was Mr. Wilberfloss. Circumstances had left the development of the paper mainly to him. For the past twelve months the proprietor had been away in Europe, taking the waters at Carlsbad, and the sole control of Cosy Moments had passed into the hands of Mr. Wilberfloss. Nor had he proved unworthy of the trust or unequal to the duties. In that year Cosy Moments had reached the highest possible level of domesticity. Anything not calculated to appeal to the home had been rigidly excluded. And as a result the circulation had increased steadily. Two extra pages had been added, "Moments Among the Shoppers" and "Moments with Society." And the advertisements had grown in volume. But the work had told upon the Editor. Work of that sort carries its penalties with it. Success means absorption, and absorption spells softening of the brain.
Whether it was the strain of digging into the literature of the past every week, or the effort of reading B. Henderson Asher's "Moments of Mirth" is uncertain. At any rate, his duties, combined with the heat of a New York summer, had sapped Mr. Wilberfloss's health to such an extent that the doctor had ordered him ten weeks' complete rest in the mountains. This Mr. Wilberfloss could, perhaps, have endured, if this had been all. There are worse places than the mountains of America in which to spend ten weeks of the tail-end of summer, when the sun has ceased to grill and the mosquitoes have relaxed their exertions. But it was not all. The doctor, a far-seeing man who went down to first causes, had absolutely declined to consent to Mr. Wilberfloss's suggestion that he should keep in touch with the paper during his vacation. He was adamant. He had seen copies of Cosy Moments once or twice, and he refused to permit a man in the editor's state of health to come in contact with Luella Granville Waterman's "Moments in the Nursery" and B. Henderson Asher's "Moments of Mirth." The medicine-man put his foot down firmly.
"You must not see so much as the cover of the paper for ten weeks," he said. "And I'm not so sure that it shouldn't be longer. You must forget that such a paper exists. You must dismiss the whole thing from your mind, live in the open, and develop a little flesh and muscle."
To Mr. Wilberfloss the sentence was almost equivalent to penal servitude. It was with tears in his voice that he was giving his final instructions to his sub-editor, in whose charge the paper would be left during his absence. He had taken a long time doing this. For two days he had been fussing in and out of the office, to the discontent of its inmates, more especially Billy Windsor, the sub-editor, who was now listening moodily to the last harangue of the series, with the air of one whose heart is not in the subject. Billy Windsor was a tall, wiry, loose-jointed young man, with unkempt hair and the general demeanour of a caged eagle. Looking at him, one could picture him astride of a bronco, rounding up cattle, or cooking his dinner at a camp-fire. Somehow he did not seem to fit into the Cosy Moments atmosphere.
"Well, I think that that is all, Mr. Windsor," chirruped the editor. He was a little man with a long neck and large pince-nez, and he always chirruped. "You understand the general lines on which I think the paper should be conducted?" The sub-editor nodded. Mr. Wilberfloss made him tired. Sometimes he made him more tired than at other times. At the present moment he filled him with an aching weariness. The editor meant well, and was full of zeal, but he had a habit of covering and recovering the ground. He possessed the art of saying the same obvious thing in a number of different ways to a degree which is found usually only in politicians. If Mr. Wilberfloss had been a politician, he would have been one of those dealers in glittering generalities who used to be fashionable in American politics.
"There is just one thing," he continued "Mrs. Julia Burdett Parslow is a little inclined--I may have mentioned this before--"
"You did," said the sub-editor
Mr. Wilberfloss chirruped on, unchecked.
"A little inclined to be late with her 'Moments with Budding Girlhood' If this should happen while I am away, just write her a letter, quite a pleasant letter, you understand, pointing out the necessity of being in good time. The machinery of a weekly paper, of course, cannot run smoothly unless contributors are in good time with their copy. She is a very sensible woman, and she will understand, I am sure, if you point it out to her."
The sub-editor nodded.
"And there is just one other thing. I wish you would correct a slight tendency I have noticed lately in Mr. Asher to be just a trifle--well, not precisely risky, but perhaps a shade broad in his humour."
"His what?" said Billy Windsor.
"Mr. Asher is a very sensible man, and he will be the first to acknowledge that his sense of humour has led him just a little beyond the bounds. You understand? Well, that is all, I think. Now I must really be going, or I shall miss my train. Good-bye, Mr. Windsor."
"Good-bye," said the sub-editor thankfully.
At the door Mr. Wilberfloss paused with the air of an exile bidding farewell to his native land, sighed, and trotted out.
Billy Windsor put his feet upon the table, and with a deep scowl resumed his task of reading the proofs of Luella Granville Waterman's "Moments in the Nursery."